Reduction in Barriers Necessary to Tap Into Full Potential of ASEAN F&B Industry

Food trade plays a significant role in the economies of all ten ASEAN member states. Research shows that the removal of regulatory and technical barriers to trade would enable countries to ensure greater access to sufficient, safe and nutritious food as well as addressing food security concerns in the region.

With a growing middle class, rising incomes and greater economic prosperity, ASEAN is poised to face with increased in consumption and demand in this regard. Harmonisation of food standards will therefore accelerate the completion of ASEAN integration and help member states to achieve their full economic potential.

Though many of the AEC targets have already been reached, the agri-food sector is still lagging behind. By focussing on the ‘best buys’ and reducing trade barriers, the food industry believes that there will be many opportunities for short and long-term success as a result.

Issues discussed:

1. Challenges in the food and beverage sector
2. Mutual Recognition Agreements (MRAs) to reduce regulatory and Technical Barriers to Trade (TBTs)
3. Public-private partnerships

Sector Champion

Co-Conveners Pushpanathan Sundram Managing Director, EAS and Principal Advisor, AFBA

Hendro Harijogi Poedjono Director, Public and Regulatory Affairs, FrieslandCampina Asia

Moderator Dr. Bev Postma, Executive Director, FIA

Research Partner
Dr. Bev Postma Executive Director, Food Industry Asia

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